Crossroads returns to its original name as it refocuses on women’s treatment

Crossroads is changing its name back to Crossroads for Women as the Maine provider sharpens its mission on women’s addiction and behavioral health care. The rebrand underscores a 52-year specialization and highlights services that include residential, outpatient and family-centered treatment across Southern Maine.

Why it matters: - Crossroads for Women is re-centering its brand around a single patient population after 52 years of specialized care for women. - The change signals a narrower mission in a field where gender-responsive treatment can affect outcomes for substance use, mental health and recovery support. - The organization remains one of Maine’s key providers for women’s residential and outpatient addiction and behavioral health services.

What happened: - Crossroads announced it is returning to its original name, Crossroads for Women. - The Portland-based nonprofit made the change to reflect a decision to focus exclusively on treating women. - CEO Shannon Trainor said the rebrand reflects the organization’s 52-year specialization and its commitment to the community.

The details: - Crossroads opened in Windham in 1974 as a safe place for women recovering from alcoholism. - The Children and Mothers Program, launched in 1995, remains the only licensed, nationally accredited program in Maine with on-site living arrangements and childcare for pregnant women and mothers. - The program allows participants to attend counseling, support groups and parenting classes during treatment. - Crossroads opened its first outpatient office in Portland in 1997. - The organization expanded to Scarborough in 2011. - Crossroads opened its Back Cove Women’s Residential Program in 2014. - Back Cove is the state’s only program supporting women with both substance use and eating disorders. - Crossroads for Women is the only provider in Maine offering residential, partial hospitalization and intensive outpatient care for adult women with eating disorders. - The organization serves women and families across Southern Maine through three locations. - Its care model includes residential treatment, partial hospitalization, intensive outpatient treatment and individual therapy. - The organization has been CARF accredited since 2016. - Crossroads for Women is a member of the National Association of Addiction Treatment Providers.

Between the lines: - The rebrand is more than a name change. It is a strategic narrowing toward the population Crossroads already serves most deeply. - The organization’s all-women setting is designed to address trauma, depression, anxiety, PTSD, eating disorders and other co-occurring conditions alongside substance use. - Crossroads combines addiction treatment, counseling, holistic therapy and other activities in dual-diagnosis programs. - The model is built to create a setting where clients can share similar experiences and build trust more easily.

What’s next: - Crossroads for Women will continue offering admissions support, insurance verification and program information through its existing channels. - More information is available through the organization’s announcement or by calling 877.978.1667.

The bottom line: - Crossroads is betting that a return to its original name will make its specialization clearer to patients, families and referral partners while reinforcing its women-only treatment model.